Search Engine Optimization and Monitoring

A successful search engine strategy requires constant monitoring and tuning to stay ahead of the competitors and the ever changing dynamics of the search engine providers as well as the search engine users. The major search engines are

List of Search Engines

• Google
• Yahoo!
• MSN
• Ask
• Altavisa
• Lycos
• All the web

Keywords and Key Phrases for improved search engine ranking and placement

Keywords are words people input into promotional engines to produce a list of sites which match those words. In short, Keywords are the words which most accurately describe your site. Many search engines don't even ask that you define a list of keywords. Instead, keywords become important as part of the title of your site, as the words contained in the description you provide to the search engines.

Key phrases are groupings of words which by themselves may not make logical sense. But are critical in describing your site. For example, the words "children", "educational", and "crafts" may by themselves produce nearly a million hits on a search engine, but grouped together describe a very specific site on "children's educational crafts".

If your product is "Children's educational crafts", you want to make sure to include that key phrase in your site title and description, META-tags, and HTML of your site.

The main thing in determining the keywords for your site is what keyword will your targeted audience input when they are placing a search for a site such as yours? Consider not only the exact content of your page as keywords, but also related words

Which your target market may input. Oddly enough this may even include common "misspellings". One Customer has a site that sells Home School curriculum. There are many ways their target audience may interpret this spelling: Home school, Home Schooling, Home Education and so on.

At times search engines will ask you to supply a description of the content of your site. The way you describe your site can make or break the placement you receive on any listing. It is best to include Keywords and Key phrases as much as possible within the text of your pages.

Therefore, when a search is done on one of your Keywords and a match to that word is found your site will rank higher. In short, the more keywords matched the higher your site will rank. Make every word count on your main page! Utilize as many of your Keywords and Key Phrases as possible. Jet Web follows these guidelines in preparing a list of the keywords and key phrases when composing your description. We build your submissions to follow the strict guidelines of each engine to assure a proper and high ranking where possible. When we design your site we prepare the META tags, keywords, keyword phrases, and descriptions for your site to get you the best ranking possible.

SEOM

Half a billion searches are done on the Internet each day, with Google accounting for almost half of those. Where a website is placed or ranked on those queries will to a great extent determine the success or failure of a site. Most people do not have the patience or the desire to look beyond even the first page of the search engine results, therefore it is crucial for a website to be listed within the first few pages of the results for your industry or category group in order for the search engine strategy to work. Most websites merely guess what the effective words and strategies are and rely on random luck to carry them through. The alternative is to look at the Keyword Effectiveness Index and based the SEO strategy on the most effective keywords. Higher the KEI, better the chances of a higher ranking. The KEI simply is a ratio of the number of search engine queries and the matching number of competing sites meeting the criteria.